Eric Madden Available for freelance

The after-hours build

Progress without
the performance.

An honest side venture about losing more than 80 pounds, rebuilding strength, and chasing an athletic V-shaped physique while balancing work, family, and very late-night training.

See the framework ↘Fitness collaboration
Eric Madden focused during a late-night gym sessionBuilt after midnight
80+Pounds lost
4Session split
VFrame-first goal
RealNo fake perfection

Why this belongs here

The creator is also
the work in progress.

I know how to build a story for a client. This is the one I'm building in public.

I went from 258 pounds to the 170s, then began learning how to add useful muscle without giving back the progress that changed my life. The target is not cartoon size. It is broader shoulders, a stronger back, a tighter waist, and a body that looks athletic because it is trained consistently.

This space is for the workouts, lessons, content experiments, and honest checkpoints behind that goal. It is also where fitness brands, gyms, and people with a transformation worth documenting can collaborate with a professional producer who understands both sides of the camera.

Current training schedule

Targeted hypertrophy.
Individualized focus.

A four-session upper/lower bodybuilding split built around lean muscle, broader shoulders, upper-chest development, back width, stronger arms, and maintained lower-body strength.

Upper A→Lower A→Upper B→Lower B↻Rest days added as needed
Day Upper A / Upper B

Upper chest, back width, shoulders & arms

Upper body

  1. Low-to-high cable fly exercise illustrationLow-to-high cable fly3 sets · 10–15 reps per side
  2. Chest-supported row exercise illustrationChest-supported row3 sets · 8–12 reps
  3. Single-arm cable pulldown exercise illustrationSingle-arm cable pulldown3 sets · 8–12 reps per side
  4. Seated dumbbell shoulder press exercise illustrationSeated dumbbell shoulder press3 sets · 8–12 reps
  5. Dumbbell lateral raise exercise illustrationDumbbell lateral raise3 sets · 12–15 reps + partials on final set
  6. Rear-delt cable fly exercise illustrationRear-delt cable fly3 sets · 10–15 reps
  7. Face pulls exercise illustrationFace pulls3 sets · 10–15 reps
  8. Rope triceps pushdowns exercise illustrationRope triceps pushdowns3 sets · 10–15 reps
  9. Preacher curls exercise illustrationPreacher curls3 sets · 10–15 reps
  10. Hammer curls exercise illustrationHammer curls3 sets · 8–12 reps
Day Lower A / Lower B

Strength, posterior chain & balanced development

Lower body

  1. Squat or leg press exercise illustrationSquat or leg press3 sets · 8–12 reps
  2. Romanian deadlift exercise illustrationRomanian deadlift3 sets · 8–12 reps
  3. Hamstring curl exercise illustrationHamstring curl3 sets · 10–15 reps
  4. Leg extension exercise illustrationLeg extension3 sets · 10–15 reps
  5. Standing or seated calf raises exercise illustrationStanding or seated calf raises4 sets · 12–20 reps
  6. Walking lunges or Bulgarian split squats exercise illustrationWalking lunges or Bulgarian split squatsOptional · 2–3 sets · 10–12 reps per leg
Progression standard

Train within 0–2 reps of failure. Add weight after reaching the top of the rep range with good form. Prioritize full range of motion, controlled negatives, and track weights and reps every workout.

Eric Madden after a strength training session

The rules that matter

01

Train, recover, repeat

Upper A, Lower A, Upper B, Lower B—then repeat, inserting recovery days when performance calls for them.

02

Build the frame

Shoulders, upper back, and lats get deliberate attention to create the V-taper I'm chasing.

03

Earn the next rep

Add load or reps gradually, keep form honest, and stop forcing movements that aggravate old shoulders.

04

Keep the waist honest

Protein-forward meals, consistent hydration, regular steps, and modest calorie changes beat dramatic swings.

The side venture

Fitness content
with a real point of view.

01

Gym & brand content

Photography, reels, campaigns, interviews, and social assets for gyms, coaches, equipment, apparel, and wellness brands.

02

Transformation stories

Before-and-after storytelling with the context, process, and personality that a single progress photo cannot capture.

03

Training accountability

Honest routines, public checkpoints, and practical lessons from my own process—not a promise of instant results.

Eric Madden seated in a dark gymEric Madden leaning over a gym benchDramatic fitness detail photograph

Follow the build where it actually happens.

Instagram ↗ TikTok ↗
This page documents personal experience and general fitness habits. It is not medical care, individualized nutrition advice, or a substitute for a qualified healthcare or fitness professional.